To design is much more than simply to assemble, to order, or even to edit: it is to add value and meaning, to illuminate, to simplify, to clarify, to modify, to dignify, to dramatize, to persuade, and perhaps even to amuse. To design is to transform prose into poetry

You can't have everything you want, but you can have the things that really matter to you

​

​

​

Where do new ideas come from? The answer is simple: differences. Creativity comes from unlikely juxtapositions.

​

​

Great products are engineered when product managers truly understand the desired outcomes by actively listening to people, not users.

The designer does not begin with some preconceived idea. Rather, the idea is the result of careful study and observation, and the design a product of that idea.

We don't want to push our ideas on to customers, we simply want to make what they want

• A brand for a company is like a reputation for a person.

In most cases, being a good boss means hiring talented people and then getting out of their way.

I believe in the power of recognition and empowerment leading to great employee engagement .